The hotel’s platform for the guest, the front desk and the staff.
A guest served, a desk at ease, a hotel that earns.
Brandbook
Product
People
The product at work
Brand identity
Product
Guesteria is the hotel’s own platform: the guest goes through the stay in an app, and the desk and the floor carry it in one flow.
The guest journey
Guest app
Mobile, web and WhatsApp
Front desk panel
One desktop web client
Staff app
Mobile, web and WhatsApp
Who we are
A EU company with Ukrainian roots and product thinking.
Who we build it for
For hotels, receptionists and guests: steadier operations, higher profit, and a holiday worth remembering.
Direction
Hotels build the stay.
We help guests enjoy it.
We remove what stands between a guest and the experience the hotel already built for him.
What we are heading for
The guest opens everything the hotel prepared for him inside the messenger he already uses. One link, and he is in.

How we work
When two collide, honesty wins — it is first on the list.
The other four are spoken through it.
Who we build for

Stefan Vogt
Weekend guest · Hanseblick Hotel, Hamburg · books an activity from the armchair

Camille Rougier
Reception manager · Domaine de Roqueterre, Dordogne · writes the house’s own answers once

Montse Ferrer
Housekeeper · Mirall Hoteles, Barcelona · reads the day’s tasks before the shift
The guest
Weekend guest · Hanseblick Hotel, Hamburg · easy-going, practical, travel-tired



Today
A queue at the desk. He looks round for anything about the city and finds a flyer stand from last season.
With Guesteria
He scans the code on the wall with the bag still on his shoulder, and the Wi-Fi, the house rules and what is nearby open at once.
The result
He opens one activity, sees the price and where Buy takes him, and books it from the lobby armchair.
How he describes the trip himself: “I booked the train and the room. The days we make up when we get there.”
The front desk
Reception manager · Domaine de Roqueterre, Dordogne · holds the château’s admin account and works in the console every day



Today
The dinner rush and check-in at once. The same questions about zone hours and activities run through the desk all day.
With Guesteria
She writes the hotel’s pages once — zone hours, house rules, the answers she repeats — and switches on the activities that suit these guests.
The result
She points the guest to the code on the wall: the hours, the answers and the booking are in his phone, and the desk stays free for the people in front of it.
What her job is, in the cast’s own words: “A front-of-house team of two or three covers the desk and the restaurant’s own reservation line together.”
Hotel staff
Housekeeper · Mirall Hoteles, Barcelona · brisk, proud of her floor, wary of anything that adds a step



Today
Tasks arrive by hand, from several departments at once, and the handover between shifts lives in someone’s memory.
With Guesteria
She reads the day’s tasks on her phone before the shift starts: the room, the priority and when it is due.
The result
She takes a room and marks Start and Finish with her thumb. The desk sees where the task stands, and the last room is closed before she leaves.
What she wants from a shift, in the cast’s own words: “To know the next room, its priority and when it is due.”
Today

01
The guest
Guests look for what to do. They ask the desk, then Google, and book elsewhere.

02
The front desk
The same questions run through the desk all day — up to an hour of the shift. The flyers on the counter are out of date.

03
The staff
Tasks reach the floor by hand, from several departments at once. They arrive late, or they get lost.

04
The owner
Guests spend money on tours and restaurants in the city. That revenue passes the hotel by.
Solution
The Guesteria platform is made of 3 applications — the guest app, the front desk panel and the staff app. One request travels through all three, from the guest’s tap to the staff’s done.
Front desk panel
Desktop, 1296 × 848

Guest app
Phone, 446 × 948

Staff app
Phone, 446 × 948

Platform
A mobile app, a web app and a bot in WhatsApp. The guest opens it from the code in the room, and the browser he already has is enough.

Platform
One desktop web client for reception and management. It is where the hotel writes itself down and where every request lands.

Platform
A mobile app, a web app and WhatsApp. Tasks, the schedule and the shift’s own chat, on the phone already in the pocket.
The scope of the staff app is still being confirmed for the October release, and the subscription’s Rapid plan covers the guest app and the front desk panel. The list above is assembled from the PRD, the store package and the value proposition canvas.

Communication
Guesteria talks like a well-trained front desk: calm, exact about the guest, the room and the money, and always a step quieter than the hotel it works for.
Brand identity
Clear space
¼ of the logo height, on every side.
Smallest size
20 px tall. Below that the favicon takes over.
Logo, light ground
Surfaces the brand owns: slides, cards, posts, signs
Logo, dark ground
Dark and brand grounds

Plate, over a photograph
Photos and busy grounds, under a 30% dark mask
Capsule
Any ground at all
App icon
Where a platform crops the icon: the app tile, a launcher, the web manifest
Mark
Inside a space someone else controls: a profile picture, apparel, the centre of a QR code
Favicon
Browser tabs, and any space below the logo’s smallest size
Single ink
Takes the colour of the text around it: engraving, embossing, one-colour print
Brand identity
Royal Glow
Primary. One accent per composition.
Skyline
Context 1. Staff and operations data.
Earthy Comfort
Context 2. Guest data.
Neutral
Context 3. The base every role sits on.
Text and surface
The ink the whole book is set in.
Brand identity
Codec Pro
Display and headings
Source Sans 3
Body and interface
JetBrains Mono
Code, identifiers, balances
Frosted block over a photograph, with the focus mark inside it.
One focus mark per paragraph. The marked phrase stays whole across a line break, and a mark that ends a sentence takes the full stop inside it.
Visual communication · 1 of 3
The canon is 10 handcrafted curves and it is closed. The filename names the edge the line is pinned to; a cell takes a canon path and is recoloured for its ground. One accent line per view.
curve-1--top-right.svg
curve-2-1--bottom-right.svg
curve-2-2--top-right.svg
curve-3-1--bottom-right.svg
curve-3-2--top-right.svg
curve-4--left-bottom.svg
curve-5-1--bottom-right.svg
curve-5-2--top-right.svg
curve-6-1--bottom-right.svg
curve-6-2--top-right.svg
Hair · 11
A chip, a tile, a watermark
Base · 22
A standard card, a section
Bold · 40
A hero, a cover, a full-bleed
Visual communication · 2 of 3
Five handcrafted glyphs, one stroke each, the set closed. Bare is the default and inherits the text colour; wrapped on a disc, the disc carries the role tint.
A functional icon sits opposite the block it belongs to, pinned to a corner or an axis. The brand mark is a separate thing, and one creative carries one of them.
Content island, on a tint
Three paragraphs lift off a coloured ground in a rounded island whose corner tracks its own type size. Inside it a phrase takes the inline highlight.
Frost, over a photograph
The ink frost takes light text and sits only over a ground. A phrase inside it takes the rounded wrapper.
The wide round block
The radius is the maximum the browser allows, so a wider-than-tall panel becomes a stadium, and the side padding equals that radius so the copy clears the rounded ends. One block per view.
Visual communication · 3 of 3
Daylight and real materials: wood, stone, plaster, linen and wool, with their wear. The photo kit pictures each persona’s own narrative — the day as it runs, the point where Guesteria reaches her, and what it improves there.








The narrative
Every persona has her own line through the set: the day as it runs today, the moment the product reaches her, and what her day looks like after.
The contact point
One frame per persona shows the exact moment of contact — the code on the wall, the task on the phone, the activity in the app.
The grounds
Three hosts carry the whole set — Hanseblick in Hamburg, Mirall in Barcelona, Roqueterre in the Dordogne — and each keeps its own cast.
Brandbook
The brandbook, design.md and the photo kit live on one page, and every file is downloadable from it.
Technical
| Section | Owner | Read from | Route |
|---|---|---|---|
| Cover | this book, logo | artifacts/logo/output/assets/logos; the two descriptors drafted for this round | copied, authored |
| Contents | this book | the sheet order of this page | authored |
| Product | rank 0 sources, mission-values | PRD 2.2 “Путь Гостя” L233-244; Sales L61; the owner’s word on the company, 2026-09-25 | quoted, shortened |
| Direction | mission-values | artifacts/mission-values/output/index.html mission; the owner’s approved cover line | quoted |
| Values | rank 0 sources, mission-values | sources/docs/26-09-24 Owner Q&A — mission, values and voice.md:12,16; artifacts/mission-values/output/index.html values 1-5 | rewritten in his own words |
| User personas, and the three sheets | brand-cast, value-proposition-canvas, photo-kit | artifacts/brand-cast/output/index.html (role, host, point of view, wants); artifacts/photo-kit/output/assets/photos copied to assets/photos | quoted, copied, cropped |
| Problems | rank 0 sources, value-proposition-canvas | Sales L22-23, L30-31, L36-41, L46-49; vpc customer_pains across the four boards | composed from two sources that each carry the line |
| Platform, and the three application sheets | rank 0 sources, app-publishing, value-proposition-canvas | Sales L117-123, L125-131; PRD modules 4-7; artifacts/app-publishing-staff/output/app-publishing-staff-full.md:414-422; sources/app/screens/ (three device exports, uncropped) | quoted, copied |
| Communication | tone-of-voice | artifacts/tone-of-voice/output/index.html voice_statement, voice_attributes (the DO line of each), tone_shifts; the hotel keyword column authored here | quoted, authored |
| Logo | logo | artifacts/logo/output/index.html variants and the “Which file goes where” table; assets/logos copied | quoted, copied |
| Palette | design-md | design/brand.json (Royal Glow, Skyline, Earthy Comfort); artifacts/design-md/output/index.html :root (Neutral, text and surface) | projected, quoted |
| Typography | design-md, tone-of-voice | design/brand.json (three faces projected); artifacts/design-md/output/index.html:364-388 (.hl and .tagwrap, with their own CSS) | projected, quoted |
| Visual communication, 3 sheets | design-md, photo-kit | artifacts/design-md/output/assets/curves (10 canon files) and assets/icons (5 glyphs), both copied; index.html:663-680 (.photo-wrap), :696-715 (.island, .glass); photo-kit frames | copied, quoted |
| Where it lives | this book | the QR encodes https://brand.guesteria.com, byte mode, ECC M, version 3, round-tripped through its own decoder before it shipped | authored |
Technical
| # | Item | Blocks | Owner | Tag |
|---|---|---|---|---|
| 1 | The cover’s two descriptors exist in no source. The product line and the marketing line were drafted for this round; three candidates of each went to the owner with the book. | Cover | Owner | Open |
| 2 | The product descriptor the cover carried until this round was the formula tone-of-voice lists as a Don’t (“guest experience platform for hotels”). The new line says the same thing without it. | Cover | Product owner | Confirmed |
| 3 | “Responsibility for how honesty is applied” is the owner’s own instruction of 2026-09-25. In the record that sentence sits under Tolerance, not under Honesty. His later word governs; the register keeps the earlier placement. | Values | Owner | Confirmed |
| 4 | No frame of a female Guesteria employee with a hotel manager exists. Sophie Wagner, the only woman on the Guesteria side of the cast, was never shot. Sheet 4 carries the nearest true frame: Lukas Brandt with Klaus Reinhardt, the roles right and the gender not. | Direction | Photo-kit owner | Open |
| 5 | The staff app’s scope is not confirmed for the October release and the Rapid plan excludes it. Its sheet says so on its own face and the feature list is assembled from the PRD, the store package and the canvas. | Staff app | Product owner | Open |
| 6 | No brand face is in this package. No font file exists anywhere in this organization, no artifact declares an @font-face, and design-md, which owns the type tokens, ships none. The specimens render in the reader’s system font. | Typography | Design-md owner | Open |
| 7 | The front-desk persona moved from Antje Bergmann to Camille Rougier so that the three personas come from three different hosts, as the owner asked. Antje Bergmann stays in the book on the product and application sheets. | User personas, sheet 8 | Product owner | Confirmed |
| 8 | The hotel names in the book are the fictional set the cast now carries — Hanseblick, Mirall, Roqueterre. The photo filenames still carry the old slugs; that is the photo kit’s register to move, not this book’s. | Every sheet with a photograph | Photo-kit owner | Open |
| 9 | The type contract still requires a donts block and a files block. The owner removed every negation from the book, so the donts block has no sheet; what it held is stated as permission on the logo sheet. The files block is answered by the closing sheet’s address. | Contract coverage | Framework auditor | Open |
| 10 | Point of view and inner voice are the only quotable character lines in brand-cast and both are tagged Assumed. The three sheets attribute each line to the person and to what it is about, rather than presenting it as recorded speech. | Sheets 7-9 | Brand-cast owner | Confirmed |
| 11 | The three device exports are copied from sources/app/screens/, which is not a declared consumes edge of this type. They are used at native size: the console 1296 × 848, the two phones 446 × 948, neither cropped nor upscaled. | Platform | Framework auditor | Open |
| 12 | housekeeper--room-task-done--mid-port--v1.jpg is the only frame of a staff task being closed in a room, and the housekeeper in it looks to camera, which the photo kit’s own art direction rules out. It carries sheets 9, 14 and 21 meanwhile. | Sheets 9, 14, 21 | Photo-kit owner | Open |
| 13 | The photo register disagrees with the disk on one line: pair--training-morning--mid-land--v1 is listed as .jpeg and the disk holds .png. That frame is not used in this book. | Photo kit | Photo-kit owner | Open |
EN/RU
1 / 24